I recently tuned in to Nala Henkel’s first Cuckoo Podcast and was surprised to hear her speaking to her 13 year-old daughter about the financial institution that her daughter was considering. Come to find out, she wanted to join this particular FI because of the color of their debit card… I read a lot of blogs and see many in the CU industry talking about what products and services we can offer to differentiate ourselves, define our niche, be the preferred financial institution…you get the picture. Now one thing I haven’t seen (maybe I am not reading the right blogs), is how organizations are making product decisions based on “how cool their debit card looks to a 13 year old” (this is Gen Y folks!)… This teen didn’t care what the bank offered, just that she could use the debit card and that it looked cool when she was with her friends. Something to think about…